J. Lindeberg Flagship Korea

J.Lindeberg Clubhouse Seoul is the largest global flagship store of the Swedish brand, designed around the philosophy of “Bridge,” connecting fashion and sports. Shoemakers crafted an immersive storytelling experience through modern, sophisticated spatial design. Spanning five floors, the “Spectrum House” concept draws from dynamic sports movements like Kick, Throw, and Dive, creating energetic vibes on each level.

The facade features J.Lindeberg symbols that appear unified from afar but reveal intricate details up close, symbolizing the brand’s diversity and flexibility. This dimensional, gender-neutral design ensures a timeless aesthetic. Showmakers’ experimental artworks, including abstract installations and asymmetrical structures, enhance spatial rhythm and immersive engagement, reinforcing the brand’s innovative identity. J.Lindeberg Clubhouse Seoul redefines retail design by transforming space into a brand experience. This project blends art, brand philosophy, and customer interaction, setting a new standard for modern retail.

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Project J.LINDEBERG FLAGSHIPSTORE

Location CHEONGDAM, SEOUL

Design Surface 700 m2

Creative Director DOJIN CHOI

Project Manager HEE YEON JANG TOMAI NORDGREN

Space design SOO YEON LIM JUHEE KIM YURI KO MINHO JUNG JIWON KIM