H&M Window

Window and pop-up design for H&M’s Metaverse Design Story collection, launched as part of the new Regent Street store opening in London. The concept blends digital and physical fashion in a surreal display featuring mirrors, screens, and glowing mannequins—ranging from oversized to Barbie-sized pieces. Inside the store, a pop-up experience included holograms showcasing the collection, adding an immersive, futuristic layer to the launch.